Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like fans and impressions count for something. However engagement metrics like the number of likes and remarks provide your social networks performance point of view.

That’s why engagement rate is typically used as a selling point in influencer marketing media packages, or to gauge a social campaign’s return on investment. However there are a couple of various ways to compute it.

Keep checking out to find out more about social networks engagement rates– and use our free engagement rate calculator to learn how well your accounts are doing.

Perk: Utilize our free engagement rate calculator to find out your engagement rate 4 ways quick. Compute it on a post-by-post basis or for a whole project– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that determines the amount of interaction a piece of content (or a project, or an entire account) gets compared to reach or followers or audience size.

When it comes to social networks analytics, follower development is essential, however it doesn’t suggest a lot if your audience doesn’t appreciate the material you publish. You require comments, shares, likes and other actions that prove your content is resonating with the people who see it.

What else counts as engagement? You might select to include all or a few of these metrics when calculating your engagement rate:

  • reactions
  • likes
  • remarks
  • shares
  • saves
  • direct messages
  • mentions (tagged or untagged)
  • click-throughs
  • clicks
  • profile gos to
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verification Stories)
  • e-mails
  • “Get Instructions” (Buy Instagram Verification account only)
  • usage of top quality hashtags

Free engagement rate calculator

Are you ready to calculate your engagement rate? Our totally free engagement rate calculator will assist.

Use the calculator All you require to utilize this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to start filling out the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To compute the engagement rate of numerous posts, input the overall number of posts in No. of Posts.

6 engagement rate solutions

These are the most typical formulas you’ll require to calculate engagement rates on social media.

1. Engagement rate by reach (ERR): most common

This formula is the most typical method to compute engagement with social networks material.

ERR determines the portion of individuals who picked to connect with your content after seeing it.

Utilize the very first formula for a single post, and the second one to compute the average rate across multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To identify the average, accumulate the all the ERRs from the posts you want to typical, and divide by number of posts:

  • Average ERR = Overall ERR/ Overall posts

Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than fan count considering that not all your fans will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can fluctuate for a variety of reasons, making it a various variable to manage. An extremely low reach can lead to a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): best for particular posts

Technically, this formula measures engagements by fans on a specific post. To put it simply, it’s similar to ERR, except instead of reach it informs you the rate at which followers engage with your material.

Many social networks influencers determine their typical engagement rate this way.

  • ER post = Total engagements on a post/ Overall fans * 100

To determine the average, build up all the ER posts you wish to typical, and divide by variety of posts:

  • Typical ER by post = Overall ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a better method to gauge interactions based upon how many individuals have seen your post, this formula changes reach with followers, which is generally a more stable metric.

In other words, if your reach changes frequently, use this approach for a more precise measure of post-by-post engagement.

Cons: As pointed out, while this may be a more steadfast way to track engagements on posts, it does not always provide the complete picture since it does not account for viral reach. And, as your follower count increases, your rate of engagement could drop off a little.

Make sure to view this stat alongside follower growth analytics.

3. Engagement rate by impressions (ER impressions): best for paid material

Another base audience metric you might choose to measure engagements by is impressions. While reach procedures the number of individuals see your material, impressions track how often that content appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Typical ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be beneficial if you’re running paid content and require to evaluate efficiency based upon impressions.

Cons: An engagement rate equation that utilizes the number of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can likewise be irregular. It may be an excellent idea to utilize this approach in conjunction with reach.

Read more about the distinction between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-term analysis

While engagement rate by reach steps engagement versus maximum direct exposure, it’s still good to have a sense of how frequently your followers are engaging with your account on a daily basis.

  • Daily ER = Overall engagements in a day/ Total followers * 100
  • Typical Everyday ER = Total engagements for X days/ (X days * fans) * 100

Pros: This formula is an excellent way to assess how typically your fans communicate with your account daily, rather than how they connect with a particular post. As a result, it takes engagements on brand-new and old posts into formula.

This formula can likewise be tailored for specific use cases. For instance, if your brand name only wishes to determine day-to-day comments, you can adjust “overall engagements” appropriately.

Cons: There’s a reasonable quantity of space for mistake with this method. For instance, the formula does not account for the fact that the very same follower may engage 10 times in a day, versus 10 fans engaging once.

Daily engagements can also differ for a variety of factors, including the number of posts you share. For that reason it might be worthwhile to outline everyday engagement versus variety of posts.

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5. Engagement rate by views (ER views): best for video

If video is a main vertical for your brand name, you’ll likely would like to know the number of people pick to engage with your videos after viewing them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Typical ER view = Total ER view/ Total posts

Pros: If among your video’s goals is to produce engagement, this can be an excellent way to track it.

Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that audience might enjoy the video several times, they may not necessarily engage numerous times.

6. Expense per engagement (best for determining influencer engagement rates)

Another useful equation to add to your social media toolbox is cost per engagement (CPE). If you have actually chosen to sponsor content and engagement is a key objective, you’ll want to know how much that investment is settling.

  • CPE = Overall quantity spent/ Total engagements

A lot of social networks advertisement platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Ensure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate immediately

If you’re tired of computing your engagement rate manually, or you’re simply not a math person (hi!), you might wish to consider utilizing a social media management tool like Best SMM Panel. It allows you to evaluate your social media engagement across social networks from a high level and get as detailed as you desire with tailored reports.

Here’s an example of what looking at your engagement information in Best SMM Panel looks like:

Pursue free for 1 month Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even the number of people visited your website.

In Best SMM Panel reports, it’s incredibly easy to see the number of engagements you overcame a period of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro tip: You can schedule these reports to be produced immediately and advise yourself to check in as often as you want.

A great benefit is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and arrange your material accordingly.

What is an excellent engagement rate? The majority of social networks marketing experts agree that a good engagement rate is between 1%to 5%. The more fans you have, the more difficult it is to achieve. Best SMM Panel’s own social networks group reported a typical Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k fans.

Now that you know how to track your brand name’s social networks engagement, read up on how to enhance your engagement rate.

Use Best SMM Panel to track and enhance engagement rates throughout all your social media channels. Try it totally free today.